We know that wearing a watch every day with the same strap might get a little dull. As collectors and enthusiasts ourselves, we appreciate having options and we know that strapping on a new style can entirely reignite our love for a timepiece.

Our manufacturing partners for our Analog:Shift brand leather strap collection are a multi-generational family owned factory in Italy that has been providing high quality OEM straps to your favorite watch brands in Europe for decades. We are deeply excited to make these colorful straps available at both a quality – and a price – rarely seen on the market!

The Rhino Black Vegan Strap 

Our Vegan Strap collection is our first strap collection to feature 'leather' produced entirely of apple core waste, without using any animal material whatsoever. These sustainably produced straps feature a winning combination of bright colors, rugged construction and a fantastic, supple touch superior to any non-animal material we've tested. Each strap comes with our new signature cork backing.

The Vegan Strap collection features seven styles of go-anywhere, do-anything straps suited well for casual or dress use. Drawing their naming inspiration from endangered species from around the globe, we find these innovative straps to be the perfect accessory for the conscientious collector who will join us in looking forward to a future in which vegan materials sees widespread usage throughout the industry.

The Rhino Black Vegan strap is produced in black with white stitching, named for the species of critically endangered rhinoceros that call Eastern and Southern Africa their home.

Handmade in Italy.

Please keep in mind that these straps are all handmade from high quality leathers. As such, there will be slight variations in color and texture from strap to strap and may differ slightly from those pictured. They will each develop their own characteristics of patina with age and wear - just like your timepieces!